TABLE 1.02A     POPULATION OF TAMPA BAY METROPOLITAN AREA*

INCLUDES HERNANDO, HILLSBOROUGH, PASCO, AND PINELLAS COUNTIES

COUNTY

1960

1970

1980

1990

2006

HERNANDO

11,205

17,004

44,469

101,115

157,006

HILLSBOROUGH

397,788

490,265

646,939

834,054

1,164,425

PASCO

36,785

75,955

193,661

281,131

424,355

PINELLAS

374,665

522,329

728,531

851,659

948,102

MSA* TOTAL

820,443

1,105,553

1,613,600

2,067,959

2,693,888

16-YR CHANGE

1960

1970

1980

1990

2006

HERNANDO

51.8%

161.5%

127.4%

55.3%

HILLSBOROUGH

23.2%

32.0%

28.9%

39.6%

PASCO

106.5%

155.0%

45.2%

50.9%

PINELLAS

39.4%

39.5%

16.9%

11.3%

MSA TOTAL

34.8%

46.0%

28.2%

30.3%

26-YR CHANGE

1960

1970

1980

1990

2006

HERNANDO

296.9%

494.7%

253.1%

HILLSBOROUGH

62.6%

70.1%

80.0%

PASCO

426.5%

270.1%

119.1%

PINELLAS

94.4%

63.1%

30.1%

MSA TOTAL

96.7%

87.1%

66.9%

36-YR CHANGE

1960

1970

1990

2006

HERNANDO

802.4%

823.3%

HILLSBOROUGH

109.7%

137.5%

PASCO

664.3%

458.7%

PINELLAS

127.3%

81.5%

MSA TOTAL

152.1%

143.7%

46-YR CHANGE

1960

2006

HERNANDO

1301.2%

HILLSBOROUGH

192.7%

PASCO

1053.6%

PINELLAS

153.1%

MSA TOTAL

228.3%

Source:  US Census Bureau;                       http://www.census.gov                    http://edr.state.fl.us/population.htm  
*     In the Census 2000, the 4-county Tampa-St. Petersburg-Clearwater MSA or Metropolitan Statistical Area ranked #21 in the nation with a population of 2.39 million;

For 2005-2006, Nielsen Media Research ranked a 7-county Designated Market Area (DMA) for Tampa-St. Petersburg-Sarasota at #12 in the nation with 1,710,400 television homes;